Burger King recently came out with a new marketing plan involving Xbox and Xbox 360. With the purchase of any value meal at participating Burger King’s you can buy an Xbox/Xbox 360 game made by Burger King for $3.99. There are three games to choose from, Sneak King, Big Bumpin’, and Burger King: Pocketbike Racer. This marketing technique is obviously aimed at a younger generation that will want to play Xbox games. We feel that these games will bring business to Burger Kings because kids will employ the “I want it, I want it” tantrum until the parents give into buying the games. In order to get the game, however, you have to buy a value meal. Thus, increasing sales for the King.
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Burger King was definetly thinking smart when they came out with the idea of video games. Along with the ideas you said, the game is also good marketing because anytime someone plays the game, they are reminded of Burger King. With the decrease in commercial watching, marketers are having to get creative when they are trying to reach their targets.
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